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Business Valuation Explained

Learn the fundamentals of business valuation, key metrics, and how to determine fair market value.

What is Business Valuation?

Business valuation is the process of determining the economic value of a company. It's essential for buyers, sellers, investors, and business owners to understand how much a business is truly worth.

Common Valuation Methods

1. Asset-Based Valuation

This method calculates the net value of a business's assets minus its liabilities:

  • Book Value: Assets minus liabilities based on balance sheet
  • Liquidation Value: What assets would fetch if sold quickly
  • Replacement Value: Cost to replace all assets

2. Earnings-Based Valuation

These methods focus on the company's ability to generate profit:

  • EBITDA Multiple: Most common for small to mid-sized businesses (typically 2-5x EBITDA)
  • SDE Multiple: Seller's Discretionary Earnings (owner's salary + profits + discretionary expenses)
  • P/E Ratio: Price to Earnings ratio for larger companies

3. Market-Based Valuation

Compares the business to similar companies that have been sold:

  • Recent sales of comparable businesses
  • Industry-specific multiples
  • Market trends and conditions

4. Discounted Cash Flow (DCF)

Projects future cash flows and discounts them to present value:

  • Most suitable for established businesses with predictable cash flow
  • Requires detailed financial projections
  • Sensitive to discount rate assumptions

Key Financial Metrics

Revenue

Total income generated from business operations. Look for consistent growth and stable revenue streams.

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization. Shows operational profitability without financing and accounting decisions.

Profit Margins

Net profit divided by revenue. Higher margins indicate better efficiency and pricing power.

Cash Flow

Actual cash generated by the business. More important than accounting profit for valuation.

Factors Affecting Valuation

  • Industry: Different industries command different multiples
  • Size: Larger businesses typically have higher multiples
  • Growth Rate: Fast-growing businesses are valued higher
  • Customer Concentration: Diversified customer base increases value
  • Owner Dependency: Businesses less reliant on owner are worth more
  • Market Conditions: Economic climate affects buyer demand
  • Competition: Unique positioning increases value
  • Recurring Revenue: Subscription models command premium valuations

Typical Valuation Multiples by Industry

  • Technology/SaaS: 3-10x revenue (or 10-20x EBITDA)
  • E-commerce: 2-4x SDE
  • Manufacturing: 3-5x EBITDA
  • Service Businesses: 2-4x SDE
  • Retail: 1.5-3x SDE
  • Restaurants: 1.5-3x SDE

Red Flags in Business Valuation

  • Declining revenue or profit trends
  • Heavy reliance on one or few customers
  • Owner-dependent operations
  • Unverified or inconsistent financial records
  • High employee turnover
  • Legal or regulatory issues
  • Outdated technology or equipment
  • Pending lawsuits or liabilities

Getting a Professional Valuation

Consider hiring a business valuation expert for:

  • Complex businesses with multiple revenue streams
  • High-value transactions
  • Legal requirements (divorce, estate planning)
  • Negotiations with serious buyers
  • SBA loan applications

Explore Valued Businesses

All listings on Acquity include key financial metrics to help you assess value and make informed decisions.

Browse Businesses for Salearrow_forward